Journal De Bruxelles - Lego-style memes troll Trump after fragile US-Iran truce

Explosive Media, a group of pro-Iran creators that describes itself as independent but is widely suspected of government ties, has produced a series of such videos that have racked up millions of views during the conflict.

"The way to crush imperialism has been shown to the world. Trump surrendered. IRAN WON," read the caption of its video on X after the two-week ceasefire agreement was announced on Tuesday.

"TACO will always remain TACO," it added, referring to the acronym "Trump always chickens out."

The ceasefire -- already showing signs of strain -- followed a series of apocalyptic threats from Trump, including his warning that he would take Iran back into the "Stone Age."

With dramatic background music, the video depicts a Trump-like toy figure huddling with Arab leaders, hurling a chair at US military figures, while Iranian generals press a red button with the label "Back to the Stone Age," unleashing a torrent of destruction across the Middle East.

Another clip on X depicted Trump -- caricatured with an oversized yellow head and a flaming backside -- holding a sign that read: "VICTORY! I am a loser."

- 'Age of AI slop' -

Explosive Media, whose videos often tap into American popular culture, has portrayed Trump as old, isolated, and prone to childish tantrums, seemingly disconnected from reality.

Iranian state media and diplomatic accounts have leaned into their strategy, regularly posting similar so-called AI slop -- mass-produced content created by cheap artificial intelligence tools.

"Iran has crafted a wartime propaganda strategy tailored for the age of AI slop and algorithmic amplification," Joseph Bodnar, a senior research manager at the Institute for Strategic Dialogue, told AFP.

"They are playing to the AI aesthetics and hyperbolic anti-imperialist narratives that draw attention, spark controversy and get rewarded by platforms."

In recent weeks, viral meme videos have depicted fictional Iranian military victories, world leaders in subservient scenarios -- dependent on Iranian leaders for oil -- and even the strategic Strait of Hormuz reimagined as a cartoonish toll booth.

"It is clear that Iran is putting out content that resonates," Bodnar said.

The English-language content of Explosive Media, which describes itself as an "Iranian Lego-style animation team," appears aimed at audiences outside Iran, where platforms like X have been blocked for years and are only accessible via VPN.

With Iranians facing what monitor Netblocks calls an "internet blackout," the ability of Explosive Media to produce and upload slick content has fueled suspicion of government ties.

The group rejected the claim on X as a "media distortion."

- Meme battlefield -

The White House's X account has meanwhile posted its own war-themed content -- combining battlefield footage with clips from films such as "Iron Man," "Gladiator" and "Top Gun."

The content highlights an internet meme battlefield that has blurred the line between propaganda and entertainment.

And while the Trump administration used AI-generated content in its social media strategy well before the war, the virality of Explosive Media's clips suggests it may be contending on the digital front, experts say.

The group is "beating the Trump administration at its own game," said Nina Jankowicz, chief executive of the American Sunlight Project.

"The immature humor, the polarizing rhetoric, the idea of 'owning' opponents, and the clicks-at-whatever-cost strategy that Trump and allies have employed is now being mobilized against it."

W.Lejeune--JdB